About the Proposal
Pacific Australia Skills wishes to engage a qualified creative agency or graphic designer supplier to develop a branding framework for the program. The regional-level typographic program logo and country-level co-branded logos have already been designed and approved by DFAT. The services required are to establish a consistent brand kit including branding guidelines, icons and corresponding templates.
Pacific Australia Skills will engage the successful tenderer for a period of 8-10 weeks for core deliverables, with up to 8 hours of additional inputs for a period of 2 months following the delivery of the branding guidelines tool kit. This 8 hours of consultancy support is required to assist the communications team and in-house graphic designer with further template set up and address any issues including the delivery of small design adjustments/enhancements to maximise the overall efficiency and effectiveness of the branding guidelines toolkit and subsequent templates.
Responsibilities
The contractor will be required to provide the following services/goods:
- Branding guidelines toolkit: aligned with DFAT logo and style guides including typography, colour usage, correct positioning and scale of logo usage, brand values, photography and illustration style, program tagline, branded hashtags, accessibility standards, co-branding rules and branding guidelines for external partners.
- Communication templates: including design and supply editable templates for factsheets, briefs (Microsoft Word and InDesign formats), PowerPoint presentation slide decks, event signage and pull-up banners, merchandise mock-ups, social media graphics (Facebook, LinkedIn, YouTube title cards), newsletter template, reports and publications (Microsoft Word and InDesign formats) and infographic templates (InDesign and PowerPoint formats).
- Icon development: design of a series of icons related to the themes and activities of Pacific Australia Skills – to be used in reports, presentations, social media posts, infographics, fact sheets, website etc. – files to be provided in PNG, PDF and Adobe Illustrator (EPS) formats.
- Handover: provide a final packaged brand toolkit (including fonts, branded icons, templates and master files), conduct a handover session with communications staff and in-house graphic designer.
- Ongoing support: assist the communications team and in-house graphic designer with additional icon development and further template set up as required (up to 8 hours total to the contract end date)