Request for Proposal – AANZFTA Implementation Support Program (AISP) - Promoting AANZFTA through Communications and Business Engagement

About RT4D

The Regional Trade for Development (RT4D) Facility supports ASEAN Member States to maximise benefits from the upgraded ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA) and the Regional Comprehensive Economic Partnership (RCEP) Agreement. Through the AANZFTA Implementation Support Program (AISP) and the RCEP Implementation Support Program (RISP), RT4D provides tailored support to enhance the capabilities of ASEAN Member States by strengthening skills, building networks, facilitating policy options and ensuring that trade benefits everyone, including Micro, Small and Medium Enterprises (MSMEs), women and people with disabilities.

Also operating under RT4D is the Trade and Gender Equality Incubator (TGEI), an initiative funded by the Australian Government. The incubator tests ideas and methods, drawing on promising examples, that integrate gender in trade policy, technical cooperation, and development programming. The Governments of Australia and New Zealand have committed up to AUD 48.7 million to fund RT4D from 2020-21 to 2027-28

Project Summary

This project will support a series of connected communications activities to promote AANZFTA throughout the Financial Year 2024-25 (until June 2025) under the AANZFTA Implementation Support Program (AISP) to strengthen public and private sector stakeholders' awareness of its economic benefits.

Objectives:

(i) Increase understanding of AANZFTA, the AANZFTA Upgrade, and AISP activities.

(ii) Build on 2023 AISP-ECWP communications and business engagement initiatives, including:

• A Communications Package on AANZFTA Upgrade benefits.
• Regional and national business roundtables.

(iii) Develop business engagement resources to strengthen partnerships with diverse and potentially marginalised communities.

Key Outputs:

1. Explainers for ASEAN businesses
2. Business Roundtable Factsheets
3. Four Case Studies on AISP success
4. AEM-CER Communications Package and Video

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